Installation of Store Fixtures at New Locations for CarMax
Thompson Fixture Installation has been working with CarMax to install fixtures at various retail sales locations across the country. A lot of time, planning and strategy goes into developing a company’s brand, image and the feel customers should have when they walk in the door. The image needs to stay consistent on a nationwide scale, regardless if the location has been open for thirty years or thirty minutes.
It’s important that new locations stay consistent with the corporation’s brand identity, because a great deal of science, research and testing goes into designing the look, feel and layout of retail sales locations like CarMax. Store fixtures, signs and graphics play a huge part in the overall look of a retail store. Hiring a company to ensure the desired image translates into the fixtures and graphic displays can help retain consistency and brand identity as new locations open across the country.